KOMUNIKASI PERSUASIF PEMERINTAH DESA DINASDALAM MENGIMPLEMENTASIKAN AJARANTRI HITA KARANA DI DESA NGIS KECAMATAN MANGGIS KABUPATEN KARANGASEM

Ni Luh Mas Paramita

Abstract


Tri hita karana's essence is not well understood by the community, so the Government of Ngis Village must be able to make persuasive communication in the implementation of tri hita karana in Ngis Village so that it can run well according to the meaning of tri hita karana. The imbalance of the ability of Ngis Village community to accept and digest the intention of globalization so that society is faced with various pressure.

The problems discussed are the first of the persuasive steps undertaken by the village government in implementing the tri hita karana in Ngis Village, Manggis District, Karangasem Regency, dissected using communicative action theory by Jurgen Hubermas, the result of the research shows that the persuasive step of the Ngis Village Government covers aspects of Parhyangan, Pawongan, and Palemahan. Second, the persuasive obstacles facing the village government in implementing the tri hita karana in Ngis Village, Manggis District, Karangasem  Regencywere dissected using the SOR (Stimulus-Organism-Response) theory by Fisher, the results indicate that these barriers include noice factor, prejudice, motivational barriers, different stakeholder obstacles between community and village government, and time constraints of implementation of activities. Thirdly, the impact of persuasive communication resulting from the efforts of the village government in implementing the tri hita karana in Ngis Village, Manggis District, Karangasem Regency was dissected using the theory dependence effect of mass communication includes: cognitive impact (change of knowledge), affective impact such as attitude change from indifferent to be concerned in applying of tri hita karana and willing to follow adat rules in dressing worship to the temple, and behavioral impact related to the behavior of Ngis Village community.


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References


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