KOMUNIKASI PERSUASIF SANDRO DALAM TRADISI MAPPADENDANG DI DESA AMPARITA KECAMATAN TELLULIMPOE KABUPATEN SIDRA PPROVINSI SULAWESI SELATAN

Ni Made Novita Sari

Abstract


Ritual have a close relationship with tradition, as well as what happens in Amparita village. An agrarian village society has a tradition that preserves from generation to generation, that is the Mappadendang tradition. This ritual is a way of expressing gratitude and offering the harvests gained to the goddess Sri. Sandro as a ritual leader performs persuasive communication after doing Ma’baca Doang procession or can be called to convey a prayer to God Almighty. Advices for the people that come to carry out Mappadendang ritual.

Persuasive communication carried out by Sandro causing a social attitude of interaction that experienced by each individual. In the implementation of this Mappadendang ceremony of mutual influence between individuals, such as between the Sandro and the society there is a reciprocal relationship that affects the behavior patterns of each individual as a member of society

The function of persuasive communication Sandro in the tradition Mappadendang located at the position especially for the people of Hindu Bugis, because Sandro is believed to control, maintain, and provide information / knowledge wich is in line with expectations therefore the communication presented by Sandro can affect the most people to keep and maintain tradition that has been inherited from generation to generation in Hindu Bugis society or commonly called To Lotang society.

 Persuasive communication impact that made by Sandro is  social impact and religious impact. The emerging social impacts generate traditional community solidarity religious in carrying out this Mappadendang tradition is very well because all the peoples are  participated in the preparation, the peak of the event until the ceremony finished. The religious impact is a belief that is believed by To Lotang society that by still carrying out the Mappadendang ceremony will get a solution for their problem both in general and specifically in the family environment.


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