THE COMMUNITY-BASED ECOTOURISM DEVELOPMENT ON “TAMAN BEJI GRIYA” IN PUNGGUL VILLAGE, ABIAN SEMAL, BADUNG

Abstract

The community-based ecotourism (CBET) is a new paradigm of tourism to encourage
the preservation of nature and culture, as well as improve the economy of local people. The development of CBET “Taman Beji Griya” in Punggul Village which is managed by the extended family community, “Griya Gede Manuaba Punggul”, is the main focus of this study. This CBET combines natural attractions such as waterfalls and caves with malukat and tirtayatra rituals, without changing its socio-religious function. Through a management strategy and a SWOT analysis approach, the development pattern and the potential and constraints of this CBET can be identified. This study found that the development pattern of CBET “Taman Beji Griya” includes the environment scanning, formulation strategy, implementation strategy, evaluation and control. The potential and constraints for the development of CBET “Taman Beji Griya” include internal and external factors. The internal potential includes land ownership status, management competence, and family support. Its external potential includes positive responses from tourists, community support, and the influence of social media. Internal constraints include limited financial capital, human resources, and management. Externally, the constraints include government regulations, relationships with traditional institutions and local agencies, as well as uncertain sources of income.