THE IMPLICATION OF TIKTOK APPLICATION AS A MEDIA FOR THE DISSEMINATION OF TRI HITA KARANA'S TEACHINGS DURING THE COVID-19 PANDEMIC

I Dewa Gede Darma Permana

Abstract


The popularity of the TikTok application in the current era needs to be directed positively to spread the teachings of Tri Hita Karana.  This is because Tri Hita Karana's teachings are able to restore the balance of the world to face the COVID-19 pandemic. Reflecting on this, researchers are interested in examining more deeply the implications of the TikTok application as a medium for spreading the teachings of Tri Hita Karana during the COVID-19 pandemic.  In this study, several problem formulations were formulated, namely related to the popularity of the TikTokapplication, the importance of the teachings of Tri Hita Karanaduring the COVID-19 pandemic, and the implications of the TikTok application as a medium for spreading the teachings of Tri Hita Karana.  Using this type of qualitative research, with a visual ethnographic approach, the results of this study indicate the implications of the TikTok application as a medium for disseminating the teachings of Tri Hita Karana, which have advantages in terms of making unique videos, as well as in terms of effective and efficient video promotion to provide additional insights to viewers about teachings of Tri Hita Karana as a joint force to face the COVID-19 pandemic.

Keywords


TikTok, Tri Hita Karana, The COVID-19 Pandemic

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DOI: http://dx.doi.org/10.25078/ijhsrs.v5i1.2318

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