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Keywords Communication Behavior, Hindu and Islamic Society, Tolerance Exposure impact of television show, understanding knowledge Intercultural Communication, Building Harmony, Hindus, Muslims Interpersonal Communication Strategy, Sales Marketing, Customers Leadership Style, Hindu Religious Teacher, Interactive Communication Leadership, Public Service, Political communication Political jargon, religion and culture, political communication Staging, Jro Gede Panembahan Sakti, Transcendental Communication Strategy, Marketing Public Relations, Image, Gandhi Puri Sevagram Ashram